about

artist + creative

artist, emerging media and communications creative

A media creative and artist aligned in music, storytelling, content creation and growth exploration in Connecticut. Expertise in writing, lyricism, journalism, advertising and social media with a graduate degree in emerging media. Working knowledge of HTML, CSS, and JavaScript and photography/videography experience with a passion for music, sports, travel and entertainment media. Former Division I student-athlete, NCAA DI Women's Track & Field All-American with All-Academic honors from Baylor University and The University of Georgia.


As a production assistant for ESPN, I'm constantly searching for the perfect balance of authenticity and collaboration--whether the subject is a person, place, melody or event. I make sure that media platforms are amorphous and adaptable to digital media's ever-changing environment, language and graphics are human-friendly, and branding is holistic and inclusive.

resume

education

Emerging Media, M.A.

2019 - 2021

University of Georgia

completed courses in advanced new media production and design, project management, UX/UI interaction and a graduate capstone project.

Systemic Inquiry Studies

summer 2018

Imperial College, London, UK

completed courses in communication theory, systemic and cultural inquiry and international media.

Journalism, B.A.

2016 - 2019

Baylor University, Waco, TX

completed courses in strategic marketing, sports management, advertising and media photography; French studies minor.

experiences

production assistant

oct 2022 - present

ESPN | Bristol, CT

  • Support content creation for various properties both domestic and international; including studio shows and live events for professional and college sports
  • Consistently pitch creative and innovative ideas to contribute to ESPN's multi-faceted, cross-platform storytelling
  • Organized all internal and external communications; created and managed digital media analytics reports
  • Provide timely, accurate and complete delivery of multimedia content and publish to various platforms (linear, digital, and social)

resource manager

july - oct 2022

Thesis | Portland, OR

  • Oversee the development, distribution and strategic efforts of creative messaging for Nike account
  • Directed project resourcing, allocating team contributors to matched clients and accounts
  • Organized capacity planning and time tracking, to inform department team hiring needs based on bandwidth reports and trends
  • Provided skillset matching for copywriters to client accounts

content manager

nov 2021 - june 2022

Travel Portland | Portland, OR

  • Implemented internal communications calendar; managed comms team with 8 members
  • Developed messaging strategies for fundraising events and campaigns
  • Organized all internal and external communications; created and managed digital media analytics reports
  • Managed digital platforms and coordinated earned media; increased overall digital engagement by 18%

game night operations assistant

oct 2021 - april 2022

Portland Trail Blazers | Portland, OR

  • Assisted Group Experience Manager and Game Night Operations Director with preparation and execution of in-arena promotions, contets and entertainment
  • Facilitated in-game activities for half-time and pre-game groups including pre and post-game media
  • Provided customer service to fans, sponsors, entertainers and other arena staff
  • Recorded and wrote copy for player and coach quotes for in-arena and external media

Sports Media Certificate, graduate assistant

aug 2019 - feb 2021

Grady College of Journalism & Mass Communications, University of Georgia | Athens, GA

  • Supported the curriculum for undegraduate Sports Media Cerifitcate students in multiplatform journalism courses; assisted with sideline reporting and writing
  • Coordinated graphics operations for NFHS Network High School football; produced livestream and supported student sideline camera operation
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publications

Travel Portland: For meditation coach and podcaster Aaron Robinson, connecting with his own space and time came from daily meditation practices, getting to know himself and finding direction in his healing journey. In that, Portland found him, too.

Travel Portland: Chef Arthur Dulin says food is a feeling, and the best way to find what you feel is by getting lost.

Travel Portland: DJ Ambush's community waves on The Numberz FM uplift Black experiences in Portland and beyond.

Winning Edge Leadership Academy Game Changer: Carolyn Brown

Winning Edge Leadership Academy Game Changer: Briana Gladney

Oregon Arts Watch, The Olympian Thesis: Monthly hip-hop showcase enters its eighth year with Prince Hyph, THE DOE FLOW, and The Gard3n

contact me

contact me

location

Portland, OR 97209

socials

send me an email

victoria.powell531@gmail.com

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